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ERIC Number: EJ516383
Record Type: CIJE
Publication Date: 1995
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISSN: ISSN-0748-478X
Media Mentality.
Geuder, Maridith Walker
Currents, v21 n10 p46-50 Nov-Dec 1995
A variety of strategies for college public relations professionals to improve communication with the news media is offered, based on the experiences of a number of institutions. They include providing a workshop about the institution for reporters, personal contact between administrators and reporters, making information about the institution concise, providing news of regional interest, and using information technology. (MSE)
Publication Type: Guides - Non-Classroom; Journal Articles
Education Level: N/A
Audience: Administrators; Practitioners
Language: English
Sponsor: N/A
Authoring Institution: N/A