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ERIC Number: EJ516262
Record Type: CIJE
Publication Date: 1994
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISSN: ISSN-1352-0520
Translation and Advertising: Going Global. Debate.
Seguinot, Candace; And Others
Current Issues in Language and Society, v1 n3 p249-81 1994
Discusses the identity-forming power of translation in advertising copy. In the marketing of goods and services across cultural boundaries, an understanding of culture and semiotics that goes well beyond both language and design is involved. Translators must understand marketing, the legal jurisdictions of their market, how cultural differences affect marketing, and other factors. A debate on these topics follows this article. (15 references) (Author/CK)
Publication Type: Opinion Papers; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A