ERIC Number: EJ514933
Record Type: CIJE
Publication Date: 1995
Reference Count: N/A
When the Unthinkable Happens.
Sabo, Sandra R.
Currents, v21 n8 p14-19 Sep 1995
College and university public relations professionals offer advice on coping with campus crises. Suggestions include responding quickly, telling the truth to the media early, trading on relationships within the campus community, capitalizing on institutional credibility with the media, remembering internal audiences, understanding legal ramifications, asking nearby campuses for help, evaluating actions in retrospect, and keeping a sense of humor. (MSE)
Publication Type: Guides - Non-Classroom; Journal Articles
Education Level: N/A
Audience: Administrators; Practitioners
Authoring Institution: N/A