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ERIC Number: EJ514604
Record Type: CIJE
Publication Date: 1995
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISSN: ISSN-0739-3180
Children and Television Advertising from a Social Science Perspective.
Pecora, Norma
Critical Studies in Mass Communication, v12 n3 p354-64 Sep 1995
Uses previous reviews on the literature on children and television advertising to trace the short history of research from a social science perspective on advertising directed at children. Examines the dimensions that have come to define the field. Argues that nothing in these studies indicates an increasingly sophisticated perspective of the child. (SR)
Publication Type: Information Analyses; Opinion Papers; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A