ERIC Number: EJ514603
Record Type: CIJE
Publication Date: 1995
Reference Count: 0
Electric Toyland and the Structures of Power: An Analysis of Critical Studies on Children as Consumers.
Alexander, Alison; Morrison, Margaret A.
Critical Studies in Mass Communication, v12 n3 p344-53 Sep 1995
Examines the three major critical works that have documented the role of children in a consumer culture and the specific role of advertising in the creation of that culture. Discusses perspectives from political economy, textual analysis, and cultural studies. (SR)
Publication Type: Opinion Papers; Information Analyses; Journal Articles
Education Level: N/A
Authoring Institution: N/A