ERIC Number: EJ512897
Record Type: CIJE
Publication Date: 1995
Reference Count: 0
Marketing Recreation and Physical Activity Programs for Females.
Henderson, Karla A.
Journal of Physical Education, Recreation and Dance, v66 n6 p53-57 Aug 1995
Explores how marketing recreation and physical activity programs for females might be undertaken based on the growing body of research about female involvement in recreation, sport, and leisure. The paper addresses product, place, price, and promotion, discussing females as people who represent a growing market segment with unique characteristics. (SM)
Publication Type: Guides - Non-Classroom; Journal Articles
Education Level: N/A
Authoring Institution: N/A