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ERIC Number: EJ511798
Record Type: CIJE
Publication Date: 1995
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISSN: ISSN-0896-3746
Helping Parents of Young Children with Disabilities Become Consumers of Early Intervention: A Marketing Approach.
Fugate, Douglas L.; Fugate, Janet M.
Infants and Young Children, v8 n2 p71-80 Oct 1995
This article suggests the use of marketing techniques to disseminate information products to parents of young children with disabilities. A marketing plan might include the following steps: determination of market needs, market segmentation and target marketing, marketing goals and objectives, marketing strategy, marketing mix tactics, and control and evaluation. (Author/DB)
Publication Type: Journal Articles; Guides - Non-Classroom
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A