ERIC Number: EJ511798
Record Type: CIJE
Publication Date: 1995
Reference Count: 0
Helping Parents of Young Children with Disabilities Become Consumers of Early Intervention: A Marketing Approach.
Fugate, Douglas L.; Fugate, Janet M.
Infants and Young Children, v8 n2 p71-80 Oct 1995
This article suggests the use of marketing techniques to disseminate information products to parents of young children with disabilities. A marketing plan might include the following steps: determination of market needs, market segmentation and target marketing, marketing goals and objectives, marketing strategy, marketing mix tactics, and control and evaluation. (Author/DB)
Publication Type: Journal Articles; Guides - Non-Classroom
Education Level: N/A
Authoring Institution: N/A