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ERIC Number: EJ511610
Record Type: CIJE
Publication Date: 1994
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
Management Communication Strategy in Case Assignments: The Double-Message Approach.
Stevens, Betsy
Bulletin of the Association for Business Communication, v57 n3 p20-23 Sep 1994
Offers a solution to the limitations of using case studies in business communication classes that use the double-message approach, in which students write a context memorandum along with their response to the case protagonist, thus providing instructors with a social context for cases and additional dimensions that enhance the instructor's ability to assess the student's response. (SR)
Publication Type: Guides - Classroom - Teacher; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A