ERIC Number: EJ510426
Record Type: CIJE
Publication Date: 1995
Reference Count: 0
The "Seattle Times Extra:" An Investment in Content, Not Technology.
Interpersonal Computing and Technology, v3 n3 p12-31 Jul 1995
Describes the strategies used to develop the "Seattle Times Extra," an online bulletin board service, and outlines some of the challenges that the introduction of this two-way computerized medium brought to the company and the newspaper. Discussion includes issues of competition, content development, technical support, finances, marketing, union concerns, staffing, and user needs. (Author/JKP)
Descriptors: Competition, Computer Mediated Communication, Dial Access Information Systems, Electronic Mail, Electronic Publishing, Electronic Text, Financial Support, Information Networks, Information Seeking, Information Sources, Marketing, Newspapers, Online Systems, Staff Utilization, Strategic Planning, Systems Development, Unions, User Needs (Information)
Publication Type: Reports - Descriptive; Journal Articles
Education Level: N/A
Authoring Institution: N/A
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