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ERIC Number: EJ509825
Record Type: CIJE
Publication Date: 1995
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISSN: ISSN-0021-9436
Differences between Organizational and Communication Factors Related to Contrasting Innovations.
Johnson, J. David; And Others
Journal of Business Communication, v32 n1 p65-80 Jan 1995
Investigates how organizational and communicative factors differ for a technical innovation and a community-based innovation within a large, technically-oriented governmental organization. Finds that complexity, persuasion, interpersonal channel use, and interpersonal channel utility were rated more highly for the technical innovation, and mediated use and utility were rated more highly for the community-based innovation. (SR)
Publication Type: Reports - Research; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A