ERIC Number: EJ508554
Record Type: CIJE
Publication Date: 1995
Reference Count: N/A
The Role of Institutional Planning in Fund-Raising.
Nahm, Rick; Zemsky, Robert M.
Trusteeship, v3 n3 p22-26 May-Jun 1995
College and university fund raising must be need-driven rather than donor-driven, capable of providing operating budget relief, and integrated with the institution's vision. Priority needs must be developed into a concise list of gift opportunities that, when funded, will clearly advance the institutional plan. Need-driven investments, not donor-driven gifts, will succeed if trustees become eager planning advocates. (MSE)
Publication Type: Reports - Evaluative; Guides - Non-Classroom; Journal Articles
Education Level: N/A
Authoring Institution: N/A