ERIC Number: EJ508538
Record Type: Journal
Publication Date: 1995
Reference Count: N/A
Fee-Based Information Services: The Promises and Pitfalls of a New Revenue Source in Higher Education.
McDaniel, Elizabeth A.; Epp, Ronald H.
CAUSE/EFFECT, v18 n2 p35-39 Sum 1995
Seeking alternative revenue sources, the University of Hartford (Connecticut) established a fee-based electronic information service for off-campus clients. After two years of pilot projects, market research, product identification and redesign, diverse marketing strategies, and financial investment, the service was not yielding anticipated revenue and was suspended. Rationale and development of the service and lessons learned are reviewed. (Author/MSE)
Publication Type: Reports - Evaluative; Opinion Papers; Journal Articles
Education Level: N/A
Authoring Institution: N/A