ERIC Number: EJ508521
Record Type: CIJE
Publication Date: 1995
Reference Count: 0
Characteristics of Alumni Donors and Nondonors at a Research I, Public University.
Taylor, Alton L.; Martin, Joseph C., Jr.
Research in Higher Education, v36 n3 p283-302 Jun 1995
A study investigated attitudinal, demographic, involvement, and philanthropic characteristics of a university's alumni donors (n=210) and nondonors (n=161). Analysis revealed predictors of nondonors versus donors with 65 percent accuracy, and high donors versus low donors with 87 percent accuracy. Implications for fund raising are discussed. (Author/MSE)
Publication Type: Reports - Research; Journal Articles
Education Level: N/A
Authoring Institution: N/A