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ERIC Number: EJ508521
Record Type: CIJE
Publication Date: 1995
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: ISSN-0361-0365
Characteristics of Alumni Donors and Nondonors at a Research I, Public University.
Taylor, Alton L.; Martin, Joseph C., Jr.
Research in Higher Education, v36 n3 p283-302 Jun 1995
A study investigated attitudinal, demographic, involvement, and philanthropic characteristics of a university's alumni donors (n=210) and nondonors (n=161). Analysis revealed predictors of nondonors versus donors with 65 percent accuracy, and high donors versus low donors with 87 percent accuracy. Implications for fund raising are discussed. (Author/MSE)
Publication Type: Reports - Research; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A