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ERIC Number: EJ508166
Record Type: CIJE
Publication Date: 1995
Pages: N/A
Abstractor: N/A
ISSN: ISSN-1077-6990
Images of Rosie: A Content Analysis of Women Workers in American Magazine Advertising, 1940-1946.
Lewis, Charles; Neville, John
Journalism and Mass Communication Quarterly, v72 n1 p216-27 Spr 1995
Examines the relationship among the advertising industry, the actual "reality" of working women, and sociocultural constructions of female gender identity immediately before, during, and immediately following World War II. Finds that advertisers returned to prewar versions of social reality immediately after the war. (SR)
Publication Type: Reports - Research; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A