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ERIC Number: EJ508139
Record Type: CIJE
Publication Date: 1995
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: ISSN-1051-1431
Ambiguous Argument as Advocacy in Organizational Crisis Communication.
Sellnow, Timothy L.; Ulmer, Robert R.
Argumentation and Advocacy, v31 n3 p138-50 Win 1995
Posits that organizations in crisis situations must address multiple audiences with distinct needs. Analyzes the public communication offered by Jack in the Box restaurants during a food poisoning outbreak. Finds that ambiguity may provide organizations with a means for satisfying the divergent needs of their audiences--even where these distinct needs seem contradictory. (PA)
Publication Type: Reports - Evaluative; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A