ERIC Number: EJ508139
Record Type: CIJE
Publication Date: 1995
Reference Count: 0
Ambiguous Argument as Advocacy in Organizational Crisis Communication.
Sellnow, Timothy L.; Ulmer, Robert R.
Argumentation and Advocacy, v31 n3 p138-50 Win 1995
Posits that organizations in crisis situations must address multiple audiences with distinct needs. Analyzes the public communication offered by Jack in the Box restaurants during a food poisoning outbreak. Finds that ambiguity may provide organizations with a means for satisfying the divergent needs of their audiences--even where these distinct needs seem contradictory. (PA)
Publication Type: Reports - Evaluative; Journal Articles
Education Level: N/A
Authoring Institution: N/A