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ERIC Number: EJ507637
Record Type: CIJE
Publication Date: 1995
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISSN: ISSN-0021-9347
Effects of Television Advertising on African American Teenagers.
Lee, E. Bun; Browne, Louis A.
Journal of Black Studies, v25 n5 p523-36 May 1995
Examines the attitude among 161 Black teenagers toward athletic shoe television advertisements featuring Black athletes, the perceived influence of such ads on the perception of the product and on the purchase intent, and any parent-child purchasing conflict. Findings show the ads had influence in the purchase decision and that parent-child conflict often developed over these purchase. (GR)
Publication Type: Information Analyses; Reports - Research; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A