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ERIC Number: EJ504914
Record Type: CIJE
Publication Date: 1995
Pages: N/A
Abstractor: N/A
ISSN: ISSN-0049-3155
The Internal Agency Approach to Managing and Developing Marketing Materials.
Kruell, Christopher
Technical Communication: Journal of the Society for Technical Communication, v42 n2 p231-35 May 1995
Argues that the internal agency model of a marketing communications department forces the department to compete with outside sources for work, while department members sharpen their skills and improve their knowledge of their company's business. Describes the process for creating such an internal agency, including initiating, implementing, and closing the project. (SR)
Publication Type: Guides - Non-Classroom; Reports - General; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A