ERIC Number: EJ504883
Record Type: CIJE
Publication Date: 1995
Reference Count: 0
Mass Communication as Political Rhetoric: A Critique of Representation and Commodity Theories of Mass Media Language.
Shaver, Paul M.
Electronic Journal of Communication/La Revue Electronique de Communication, v5 n1 Apr 1995
Suggests that contemporary rhetorical theory and research can use important insights into the nature of mass media language that representation and commodity theories cannot incorporate. Suggests that, by recognizing the rhetorical aspects of media language, scholars can legitimize the research and the dialogue that are required for the identification of the negative influences and manipulative capabilities of media discourse. (RS)
Publication Type: Opinion Papers; Journal Articles
Education Level: N/A
Authoring Institution: N/A
Note: Special issue: Meaning-Making in the Media Environment.