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ERIC Number: EJ504746
Record Type: CIJE
Publication Date: 1995
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISSN: ISSN-0363-8111
Control Construct Design in Evaluating Campaigns.
Fischer, Rick
Public Relations Review, v21 n1 p45-58 Spr 1995
Describes a procedure for evaluating public relations campaigns called the control construct evaluation procedure. Describes its use in measuring two countywide information campaigns in a large metropolitan area. Notes that it is easy to design, can be conducted inexpensively with few resources, and is understood and accepted by management. (SR)
Publication Type: Reports - Research; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A