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ERIC Number: EJ504743
Record Type: CIJE
Publication Date: 1995
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISSN: ISSN-0363-8111
Taking Stock of Corporate Benchmarking Practices: Panacea or Pandora's Box?
Fleisher, Craig S.; Burton, Sara
Public Relations Review, v21 n1 p1-20 Spr 1995
Discusses why corporate communications/public relations (cc/pr) should be benchmarked (an approach used by cc/pr managers to demonstrate the value of their activities to skeptical organizational executives). Discusses myths about cc/pr benchmarking; types, targets, and focus of cc/pr benchmarking; a process model; and critical decisions about cc/pr benchmarking. (SR)
Publication Type: Reports - Descriptive; Opinion Papers; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A