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ERIC Number: EJ504735
Record Type: CIJE
Publication Date: 1995
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISSN: ISSN-1077-6958
A Conceptualization of Assessment for Mass Communication Programs.
Haley, Eric; Jackson, DeForrest
Journalism and Mass Communication Educator, v50 n1 p26-34 Spr 1995
States that accountability has led to an environment where program assessment is central to academic life, since government pressure calls into question the quality and efficiency of higher education. Presents a model of a hierarchy for mass communication program assessment methods and program component review. Concludes that effective assessment is the way to counter criticism of higher education. (PA)
Publication Type: Opinion Papers; Guides - Non-Classroom; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A