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ERIC Number: EJ503534
Record Type: Journal
Publication Date: 1995
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISSN: ISSN-0167-5265
Marketing an Information Service: A Case Study of the OECS Economic Affairs Secretariat Documentation Centre.
Evan-Wong, Sue; de Freitas, Claudette
Information Services & Use, v15 n2 p117-30 1995
Presents a methodology for marketing an information service which focuses on including information users in the strategic marketing planning process. Identifies the following stages of a marketing planning process: analysis of the environment, information audit, information needs assessment, market opportunity analysis, tactical marketing program, and evaluation. (Author/AEF)
Publication Type: Reports - Research; Tests/Questionnaires; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A