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ERIC Number: EJ503335
Record Type: CIJE
Publication Date: 1995
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISSN: ISSN-0748-478X
The Right Tools for the Right Jobs.
Barbalich, Andrea, Ed.
Currents, v21 n5 p25 May 1995
A chart shows the best campus public relations uses for 17 communication techniques: face-to-face contact; phone call, regular mail; electronic mail; special events; a speech; press release; press kit; press conference; television and radio public service announcements; video news releases; promotions and posters; advertising; newsletter; magazine; annual report; and mass media stories. (MSE)
Publication Type: Reference Materials - General; Journal Articles
Education Level: N/A
Audience: Administrators; Practitioners
Language: English
Sponsor: N/A
Authoring Institution: N/A