ERIC Number: EJ503250
Record Type: CIJE
Publication Date: 1995
Reference Count: 0
Understanding Student/Alumni Satisfaction from a Consumer's Perspective: The Effects of Institutional Performance and Program Outcomes.
Hartman, David E.; Schmidt, Sandra L.
Research in Higher Education, v36 n2 p197-217 Apr 1995
Examination of the perceptions of business alumni (n=585) concerning their undergraduate education from a consumer satisfaction perspective found that, if students have poorly formed goals for an aspect of education, they are likely to base satisfaction judgments on institutional performance; if goals are well-formed, they base judgments on outcomes of institutional performance. (Author/MSE)
Publication Type: Reports - Research; Journal Articles
Education Level: N/A
Authoring Institution: N/A