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ERIC Number: EJ502723
Record Type: CIJE
Publication Date: 1995
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISSN: ISSN-1077-6958
Graduate Study in Advertising and the Core Curriculum.
Applegate, Edd
Journalism and Mass Communication Educator, v49 n4 p62-68 Win 1995
Discusses business school guidelines and journalism school guidelines for graduate education. Discusses graduate study in advertising and the advertising core. Outlines suggested changes to the advertising core to make it more attractive to advertising agency executives and to meet the challenges of the future. (SR)
Publication Type: Reports - Research; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A