ERIC Number: EJ502716
Record Type: CIJE
Publication Date: 1995
Reference Count: 0
On the Essential Contributions of Mass Communication Programs.
Carter, Richard F.
Journalism and Mass Communication Educator, v49 n4 p4-10 Win 1995
Discusses aspects of the field (or discipline) of mass communication: social science, behavioral science, community as behavior, the need to go beyond language skills, and prediction and synthesis. Calls for new methods for scholarship that respect the synthetic nature of problem-solving behavior. (SR)
Publication Type: Opinion Papers; Journal Articles
Education Level: N/A
Authoring Institution: N/A