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ERIC Number: EJ501469
Record Type: CIJE
Publication Date: 1995
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: ISSN-8755-0504
EISSN: N/A
German as a Business Language.
Bloch, Brian J.; Hahn, Martin
Journal of Language for International Business, v6 n2 p1-15 1995
This article provides an overview of the subject of Business German. Aspects covered include the rising general significance of business languages and concomitant increase in demand for Business German from employers, commerce-students and humanities students, the historical development of academic courses, integration of language skills with cultural and regional studies, teachers, and teaching materials. (32 references) (JL)
Descriptors: Business Administration, Business Administration Education, Business Communication, Cultural Awareness, German, Higher Education, Instructional Materials, Language Skills, Language Teachers, Languages for Special Purposes, Second Language Instruction, Teacher Background
Publication Type: Information Analyses; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A