ERIC Number: EJ501381
Record Type: CIJE
Publication Date: 1995
Reference Count: 0
Creative Employees: A Challenge to Managers.
Scott, Randall K.
Journal of Creative Behavior, v29 n1 p64-71 1995
Noting that many broadcasting personnel value creative processes more than final products, this paper suggests a modified-process definition of creativity in which artistic concerns of production personnel and goal-oriented business requirements of management combine to form a structured system for creative endeavors. Characteristics of creative people are discussed along with techniques to manage creative personnel. (PB)
Publication Type: Journal Articles; Information Analyses
Education Level: N/A
Audience: Administrators; Practitioners
Authoring Institution: N/A