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ERIC Number: EJ501182
Record Type: Journal
Publication Date: 1995
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISSN: ISSN-0021-9916
Fear Appeals and the Formation of Active Publics.
Roser, Connie; Thompson, Margaret
Journal of Communication, v45 n1 p103-21 Win 1995
Examines the process through which a fear appeal transforms low-involvement audiences into active publics. Analyzes cognitive and emotional responses of uninvolved viewers to a film on environmental contamination, together with coping strategies used to deal with the threat. Concludes that cognition and affect mediate viewers' responses to a fearful message, contributing to the creation of active publics. (PA)
Publication Type: Reports - Research; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A