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ERIC Number: EJ501103
Record Type: CIJE
Publication Date: 1995
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISSN: ISSN-0093-6502
Strategic and Nonstrategic Explanations for Attentional Inertia.
Hawkins, Robert P.; And Others
Communication Research, v22 n2 p188-206 Apr 1995
Examines the visual attention of undergraduate students to the television screen. Finds that varying relatedness of episodes, for which strategic inertial processes should vary in strength, produces a corresponding difference in inertia of looks crossing boundaries. Suggests that results previously interpreted as reflecting nonstrategic processes instead result from strategic processes not before considered. (RS)
Publication Type: Reports - Research; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A