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ERIC Number: EJ500864
Record Type: CIJE
Publication Date: 1995
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISSN: ISSN-0027-6014
Alcohol Advertising in the College Newspaper at a Large Midwestern Residential Campus: 1984 and 1992.
Hunnicutt, David M.; And Others
NASPA Journal, v32 n2 p115-22 Win 1995
A comparative analysis examines the frequency of alcohol advertising in a college newspaper and any changes in the message content of alcohol advertising from 1984 to 1992. Results indicate there has been a sizable decrease in the quantity of alcohol advertising in addition to a qualitative change in the appeals of alcohol advertising. (JPS)
Publication Type: Reports - Research; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A