ERIC Number: EJ499681
Record Type: CIJE
Publication Date: 1995
An Empirical Investigation of Student Motivations to Attend Summer School.
Chandler, E. Wayne; Weller, Ralph B.
Journal of Marketing for Higher Education, v6 n1 p69-86 1995
A study of 166 business administration students attending summer school identified 4 factors influencing summer enrollment: academic issues (meeting grade standards or course requirements, etc.); desire to become more independent; financial issues; and traditional summer school motivations. Implications for marketing are discussed. (MSE)
Publication Type: Reports - Research; Journal Articles
Education Level: N/A
Audience: Administrators; Practitioners
Authoring Institution: N/A