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ERIC Number: EJ498811
Record Type: CIJE
Publication Date: 1995
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISSN: ISSN-0049-3155
A Formula for Writing Customer Stories.
Matherne, Beverly M.
Technical Communication: Journal of the Society for Technical Communication, v42 n1 p150-52 Feb 1995
Discusses a six-step method for writing "customer stories"--a form of promotional writing that highlights the practical benefits of the product a company develops, markets, and supports. (RS)
Publication Type: Opinion Papers; Guides - Non-Classroom; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Note: Special Section: Measuring the Value Added by Professional Technical Communicators.