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ERIC Number: EJ497948
Record Type: CIJE
Publication Date: 1995
Pages: N/A
Abstractor: N/A
ISSN: ISSN-0024-2594
Trends in Marketing Services.
Gorchels, Linda M.
Library Trends, v43 n3 p494-509 Win 1995
Trends in service marketing are explored as they relate to strategic vision, operational and organizational changes, and marketing tactics. Discussion includes the need for a market-driven culture, the use of training and incentives, the role of product management, and the significance of "mood." (Author/AEF)
Publication Type: Opinion Papers; Reports - Evaluative; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A