ERIC Number: EJ497944
Record Type: CIJE
Publication Date: 1995
Marketing and the Political Environment.
Hamon, Peter G.
Library Trends, v43 n3 p431-49 Win 1995
Explores how to analyze various political processes which affect resource allocation to libraries. The marketing of library "products" is discussed, and practical strategies for assisting the individual librarian in political processes are offered. (AEF)
Publication Type: Guides - General; Opinion Papers; Reports - Evaluative; Journal Articles
Education Level: N/A
Authoring Institution: N/A