ERIC Number: EJ497829
Record Type: CIJE
Publication Date: 1995
Reference Count: N/A
Research to the Rescue.
Stratton, Debra J.; Angerosa, Angela M.
Currents, v21 n2 p46-51 Feb 1995
Techniques in using readership surveys to boost the effectiveness and acceptance of a college publication, particularly those intended for faculty and alumni, are outlined. Steps include planning the research, selecting survey participants, drafting a questionnaire, designing a survey package, monitoring response, and reviewing and presenting data. (MSE)
Publication Type: Guides - Non-Classroom; Journal Articles
Education Level: N/A
Audience: Administrators; Practitioners
Authoring Institution: N/A