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ERIC Number: EJ497517
Record Type: Journal
Publication Date: 1995
Pages: N/A
Abstractor: N/A
ISSN: ISSN-0031-7217
The Commercialization of Youth: Channel One in Context.
Wartella, Ellen
Phi Delta Kappan, v76 n6 p448-51 Feb 1995
Places Channel One controversy in broader context of commercialization of youth culture during past 20 years. Changes in child-oriented TV market since mid-1970s include rise of independent stations and cable networks, introduction of program-length commercials, and proliferation of new products aimed at children. Targeting marketing to child consumers means going where kids can be found; this is Channel One's strategy. (MLH)
Publication Type: Reports - Evaluative; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A