ERIC Number: EJ497423
Record Type: Journal
Publication Date: 1994
Reference Count: N/A
Methods, Metaphors, and Media Research: The Uses of Television in Political Conversation.
Delli Carpini, Michael X.; Williams, Bruce A.
Communication Research, v21 n6 p782-812 Dec 1994
Argues that most public-opinion research results from an implicit metaphor of citizens as "political consumers" and media messages as "hypodermic injections." Offers an alternative "conversational" metaphor. Describes a focus group project examining the relationship between television and public opinion. Presents initial findings supporting the usefulness both of focus groups methodology and of the conversational metaphor. (SR)
Publication Type: Reports - Research; Journal Articles
Education Level: N/A
Authoring Institution: N/A