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ERIC Number: EJ496061
Record Type: CIJE
Publication Date: 1994
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISSN: ISSN-0363-8111
Rethinking Constraints on Public Relations Practice.
Sweep, Duane; And Others
Public Relations Review, v20 n4 p319-31 Win 1994
Reveals two constraints on public relations: the communication technician role, constraining information disclosure about the organization; and the manager role, constraining participation in the decision-making process. Discusses implications for what can be communicated outside and what can be done inside the organization. Addresses implications for practitioners and educators, particularly regarding Total Quality Management. (SR)
Publication Type: Reports - Research; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A