ERIC Number: EJ494641
Record Type: CIJE
Publication Date: 1994
Reference Count: 0
The Buyer Problem and Audience Analysis (Marketing Writing for Technical Products).
Brucker, Roger W.
Technical Communication: Journal of the Society for Technical Communication, v41 n4 p742-44 Nov 1994
Points out that understanding the buyer's perspective is critical to developing effective marketing materials. Discusses how to determine the buying concerns that are relevant to customers and products and how to organize good marketing writing. (SR)
Publication Type: Opinion Papers; Guides - Non-Classroom; Journal Articles
Education Level: N/A
Authoring Institution: N/A