ERIC Number: EJ494513
Record Type: CIJE
Publication Date: 1994
Reference Count: 0
Research Review: Quantitative Magazine Studies, 1983-1993.
Popovich, Mark N.
Electronic Journal of Communication/La Revue Electronique de Communication, v4 n2-4 Dec 1994
Examines quantitative magazine research studies published in various journals during the period 1983-1993. Questions the heavy reliance on content analysis techniques to study the role of magazines in American society. Calls for a redirection in magazine research, combining media content studies with media effects studies. (SR)
Publication Type: Information Analyses; Reports - Research; Journal Articles
Education Level: N/A
Authoring Institution: N/A
Note: Special Issue entitled Magazine Research: Perspectives and Prospects.