ERIC Number: EJ494477
Record Type: CIJE
Publication Date: 1994
Reference Count: 0
Ethics and Professional Persuasive Communications.
Barney, Ralph D.; Black, Jay
Public Relations Review, v20 n3 p233-48 Fall 1994
Likens the role of a public relations practitioner to that of a lawyer, as an advocate in an adversarial society. Argues that this role justifies the distribution of "selective truth," relieves the public person from the obligation to tell "objective truth," allows for ethical persuasion, but does not delineate the parameters of ethical behavior. (SR)
Publication Type: Opinion Papers; Reports - General; Journal Articles
Education Level: N/A
Authoring Institution: N/A
Note: Special Issue: Public Relations Ethics.