ERIC Number: EJ493390
Record Type: CIJE
Publication Date: 1994
Reference Count: 0
Distributing the Wealth: Sliding CD-ROM into the Consumer Channel.
Bowers, Richard A.
CD-ROM Professional, v7 n6 p16-18,20-22,24-26,28-30,32 Nov-Dec 1994
Examines retail sales of CD-ROMs. Topics addressed include the current situation in CD-ROM retailing; channel distribution options; myths and realities of CD-ROM distribution; the distributor; affiliate labels; sales representatives; copublishers; distribution options; distributing resources; and recommendations for new CD-ROM publishers. (LRW)
Publication Type: Opinion Papers; Reports - Descriptive; Journal Articles
Education Level: N/A
Authoring Institution: N/A