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ERIC Number: EJ493381
Record Type: CIJE
Publication Date: 1994
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: ISSN-0884-1985
The New Technologies and Cross-Cultural Communications: Ideas Which Are Not Mutually Exclusive.
Winters, Elaine
Performance and Instruction, v33 n9 p44-45 Oct 1994
Discusses multicultural marketing and the use of new technologies by performance technologists to improve communication. Topics addressed include needs analysis, including cultural considerations; pilot testing; multilingual considerations; translation; the cost effectiveness of adequate planning; and centralized communication. (four references) (LRW)
Publication Type: Opinion Papers; Reports - Descriptive; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A