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ERIC Number: EJ493255
Record Type: CIJE
Publication Date: 1994
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: ISSN-0748-478X
Striking the Campaign Chords.
Shoemaker, Donna
Currents, v20 n6 p36-40 Nov-Dec 1994
Alumni periodicals can play an important part in a college fund-raising campaign. It captures alumni interest in the institution, provides news about campus events, and can highlight specific campus needs. Such periodicals can cover campaigns in several formats: features, news articles, dedicated section, annual report insert, regular column, or advertisement. (MSE)
Publication Type: Reports - Evaluative; Guides - Non-Classroom; Journal Articles
Education Level: N/A
Audience: Administrators; Practitioners
Language: English
Sponsor: N/A
Authoring Institution: N/A