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ERIC Number: EJ493254
Record Type: CIJE
Publication Date: 1994
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISSN: ISSN-0748-478X
Moving Pictures.
Dessoff, Alan L.
Currents, v20 n6 p30-34 Nov-Dec 1994
A video recording about the college that evokes a nostalgic response can be extremely effective in a fund-raising campaign and can even be used to openly solicit donations. Older, affluent alumni are the prime target audience. Producing an effective video requires attention to technical, financial, and aesthetic factors. (MSE)
Publication Type: Reports - Evaluative; Guides - Non-Classroom; Journal Articles
Education Level: N/A
Audience: Administrators; Practitioners
Language: English
Sponsor: N/A
Authoring Institution: N/A