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ERIC Number: EJ493245
Record Type: CIJE
Publication Date: 1994
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISSN: ISSN-1036-9708
The Student as Customer: The Discourse of "Quality" in Higher Education.
Baldwin, Gabrielle
Journal of Tertiary Educational Administration, v16 n1 p125-33 May 1994
It is argued that bringing the cultures of business, industry and advertising into higher education, in the form of quality assurance systems, goes beyond a healthy challenge to be destructive of many traditional values of university culture. Imposition, and acceptance, of the language of management reflects this phenomenon. (MSE)
Publication Type: Reports - Evaluative; Opinion Papers; Journal Articles
Education Level: N/A
Audience: Administrators; Practitioners
Language: English
Sponsor: N/A
Authoring Institution: N/A