ERIC Number: EJ493183
Record Type: CIJE
Publication Date: 1994
Reference Count: 0
The Four Rs of Higher Education: Restructure, Reinvent, Rightsize, Revenue.
Morris, Earle E., Jr.
Business Officer, v28 n4 p45-47 Oct 1994
Changing times, public attitudes, and political strategies have shifted the approach to leadership in higher education from an academic to a business perspective. Colleges and universities are being asked to restructure, reinvent themselves, and rightsize, but none of these will work unless more attention is paid to the problem of revenue. (MSE)
Descriptors: Change Strategies, College Administration, Cost Effectiveness, Economic Change, Economic Climate, Higher Education, Income, Organizational Change, Organizational Development, Politics of Education, Public Opinion, Resource Allocation
National Association of College and University Business Officers. 1110 Vermont Avenue NW Suite 800, Washington, DC 20005. Tel: 800-462-4916; Tel: 202-861-2500; Fax: 202-861-2583; Web site: http://www.nacubo.org
Publication Type: Reports - Evaluative; Guides - Non-Classroom; Journal Articles
Education Level: N/A
Audience: Administrators; Practitioners
Authoring Institution: N/A