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ERIC Number: EJ491642
Record Type: CIJE
Publication Date: 1994
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISSN: ISSN-1067-1803
Strategic Marketing: The President's Perspective.
Pappas, Richard J.; Shaink, M. Richard
Community College Journal, v64 n6 p29-34 Jun-Jul 1994
Provides a step-by-step guide to developing a college marketing plan. Identifying a target market and determining an appropriate mix of promotional strategies are considered key to the process. Highlights the college president's role in the marketing process, indicating that, although the president is the chief marketer, all employees must be actively involved. (MAB)
Publication Type: Opinion Papers; Journal Articles
Education Level: N/A
Audience: Administrators; Practitioners
Language: English
Sponsor: N/A
Authoring Institution: N/A