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ERIC Number: EJ491287
Record Type: CIJE
Publication Date: 1994
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: ISSN-0748-478X
Reclaiming the Public Trust.
Bok, Derek
Currents, v20 n4 p22,25-28 Apr 1994
The former president of Harvard University (Massachusetts) argues that college and university public relations specialists must attempt to understand what underlies the public's concerns about higher education, rather than simply to react to individual complaints. To reclaim public trust, higher education's leaders must consider carefully how they can serve the public better and demonstrate their accountability. (MSE)
Publication Type: Reports - Evaluative; Opinion Papers; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A